How do you give form to an idea that will change the face of managing diabetes for millions of people worldwide?
“I loved the brand and UX envisioning process that Jose facilitated for us. It really helped to give form to my ideas, and kick off my team sessions with ease and fidelity.”
- Jeff Dachis , CEO, One Drop
UX strategy, UX workshop facilitation, presentation design, brand identity ideation and design, team facilitation
About One Drop:
One Drop is an Austin and New York based startup that aims to change the face of diabetes by focusing on data driven self care in an elegantly designed combination of software and hardware solutions.
When Jeff Dachis the founder and CEO of One Drop was diagnosed with type 1 diabetes several years ago he was surprised at the poor experience he had with existing diabetes care practices. The focus on reactive doctor driven care vs proactive patient driven self-care left him wondering if there was a better way. Being a serial entrepreneur and having founded digital marketing agency Razorfish and the big data analytics shop Dachis Group (Sold to Sprinklr) gave him the confidence to pursue this new challenge of finding a better way for diabetes self care.
The first step was to put it all down on paper. We spent a sunny Texas day defining the users, defining his goals and priorities, and defining the brand, With a brand brief, customer profiles and priorities in hand we proceeded to work closely to create presentation materials that communicated the business and product vision to the constituents needed to help get the business off the ground.
Jeff assembled a veteran team of designers and developers to build the One Drop 1.0. IOS app. The facilitated 2 day kick-off with the new team helped them articulate the user experience and product design. After which, we used agile principals as the process for defining and prioritizing product features for the first phase or MVP (Minimal Viable Product) of One Drop. Based on our kick off, the team formed the design vision for One Drop and built the core marketing tools needed for launch, as well as business cards, digital stationary and landing pages. Finally we crafted the story and presentation for the LAUNCH Startup Conference where Jeff announced the launch of One Drop to both a delighted audience and panel of judges. One Drop won “Best Design” of the 2015 Launch Festival.
The ability to rapidly articulate and craft the idea and help make it into a reality with ease and clarity in a fun and rapidly moving process helped One Drop get into market, attract resources, and garner positive market traction.