How do you help design startup from the ground up?
"Jose's leadership, creativity and deep experience in digital product development helped us gain traction and funding. More importantly we avoided some of the pitfalls of developing a product like ours.”
- Robert Haydock, CEO, Scratch-it
UX strategy, UX workshop facilitation, investor presentations, UX and UI design direction, UI design, UX coaching, UX and Agile training
Scratch-it is a Portland based enterprise-class cloud platform that increases traffic and engagement for marketers. They do this by do this by using principals of psychology combined with touch and design to deliver 10x the traditional engagement of email campaigns.
The idea behind Scratch-it is to take the mechanics and psychology of the lottery scratcher and convert that into a marketing tool. The idea needed to be jump started and articulated for the team to rally and manifest the product. Most importantly they needed to be part of the process and have a brand and UX foundation from which to execute their MVP and subsequent phases. The goal was to define, reach alignment and execute with confidence.
Scratch-it CEO, Robert Haydock flew his team to Los Angeles where we conducted a 3 day “Startup Kickoff." During those 3 days we did conducted a facilitated work session to define the brand, the users and the key priorities for Scratch-it. After working as a team to define these we brought in a designer and helped create the identity and visual design language to be used in the creation of the MVP. At the end of this “design-a-thon” style session we had a clear product brief, a design style guide, the key screens for the mobile and web experience and key screens for the back end experience.
Over the next 12 months I worked closely together with the team in Portland to iterate on this initial version all while training the team in brand driven user experience, Agile principals and helping design the sales process and build several iterations of their product and marketing eco-system.
During these 12 months Scratch-it raised two rounds of angel investment, built a solid team around these core principals, designed and built the back end platform for their SAAS solution and most importantly built a confident team.