Growing a digital agency
“I have had the pleasure of working with Jose and The Groop for the past 6 months. I can not say enough about the high quality work they do and the attention you get. When you engage The Groop for a project, you have access to a team of highly creative people that go that extra mile for you. They take the time to understand your business and provide you with solutions that are truly amazing. Working with Jose is enlightening. He has a way of looking forward and making you think out of the box a true visionary”
- Philip Gentile
Managing Director, Fund.com
CEO, Executive Creative Director
About The Groop:
I founded The Groop in 2001 after 6 years at Digital Agency Razorfish. Over the next 11 years I set out to figure out how to deliver creativity while impacting the bottom line for my clients. It was an amazing journey.
If you have grown an agency running digital projects you will quickly learn that "digital" is a different animal. Defining solutions, managing scope and ensuring on time and on budget delivery of projects and maintaining healthy profit margins becomes harder as you grow.
Over our 11 year run I learned that UX Design was really about aligning user needs with business goals on a continuous bases. More importantly that if you did this at the beginning of a project with all the stakeholders in the room you saved a lot of time and heartache. I also learned that Agile and Scrum are the answer to having complete mastery over team morale and profit margins simultaneously. Win, win.
Once all the pieces where in place (Brand, UX and Agile Development) we grew 1000% in 3 years and were part of the INC 500. After the 2009 financial crisis and pairing down the agency back to a smaller team I set out to document and test all of the things I learned during our growth. How to scale an agency without the friction often associated with agency services. The results of this documentation became the foundation of The Skool now The Futur. A education company helping designers grow their practices and have a bigger impact on the world. . The Futur’s Youtube channel now has over 300,000 subscribers thanks to the stewardship of Chris Do from Blind. The discovery process we used at The Groop became CORE a framework for rapid strategy facilitation that is one of the top selling kits on The Futur.